Daniel has a long history of passion and experience in the automotive industry. Being introduced to multiple automotive performance magazines, began his passion at a young age. In his teenage years, Daniel had various jobs in dealership roles such as detailing, lot associate, and sales. This progressed to an education at the Canadian Automotive Institute where he earned a Bachelor Degree in Automotive Management.
While studying, Daniel got involved in motorsports such as auto cross, time attack events, go cart racing and lapping days where he learned what it takes to extend a vehicles performance. Finishing school, Daniel entered the online advertising world where he expanded his sales experience and online knowledge working as a Sales Manager for Kijiji Autos. Several years later Daniel could not shake the automotive business and performance bug, and thus turned his long time passion into a business, now known as Haute AG.